When searching for stuff on the internet using a search engine, users generally have a tendency to see sites which are at the top of this list as they perceive those to be more important to the query. If you have ever wondered why many of these websites rank better compared to others then you definitely must understand it is due to a powerful web marketing technique called Search Engine Optimization (SEO).
Search Engine Optimization is a technique which helps search engines find and rank your website higher compared to numerous other websites in response to an internet search query. Search Engine Optimization thereby makes it possible to get traffic from search engines.
White hat Search Engine Optimization utilizes techniques and systems to enhance the search engine positions of a site which don’t run afoul of search engine (mainly Google) guidelines.
Black Hat SEO manipulate weaknesses in the search engine algorithms to get high positions for a website. Such techniques and approaches are in direct battle with search engine guidelines.
The work on most search engine marketing companies, nevertheless, operate in a gray area, aptly named Grey Hat SEO. Whether by design or pressure from clients to produce results, many search engine marketing companies strive to produce remedies and results for customers by using techniques which do not quite cross the line into black hat Search Engine Optimization, but are nicely outside of what would be considered white hat search engine optimization.